State Farm® Insurance Agent Dawn Goplin
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Our customers are the center of our universe and we’re grateful for them. If you’re willing to share your experience about your interaction with our agency, it’ll be a great help for other people looking to make smart and confident decisions about their insurance and financial services.
Take 60 seconds (or more if you want) to share your story by clicking on one of the review links below.
What our customers say about us...
Abigail Lenke
January 15, 2026
"Working with Max for my insurance policy was so easy! He worked with me to create a policy that matched my needs. It was so nice to not have to worry about it because he has it taken care of."
Rod Millonzi
January 13, 2026
"Shopping for quotes with State Farm and Traci followed up with us on the specifics. She was really great to work with for the back and forth getting the policies to fit our coverage needs. Quite surprised on how much we'll be saving by switching insurance companies. Thanks for all your help Traci, we definitely recommend working with her!"
andrea langer
January 8, 2026
"I spoke with Traci Johnson at the Dawn Goplin Agency. Very thorough, gave me many options and service was wonderful! So glad I made the switch to this agency."
" Thank you for your kind words! I’m happy I could offer you several options and provide great service. We’re thrilled you chose the Dawn Goplin Agency, and I look forward to continuing to work with you! - Traci "
Tommy Schmitt
January 8, 2026
"I worked with Mr. Ellenbecker and had a great experience. He was knowledgeable and understood exactly what I needed. I look forward to working with him in the future."
"“Thank you for your kind words, we are always here to help.” - Max "
Jennifer Trueman
January 7, 2026
"My agent retired when I was in the middle of buying a house. Traci Johnson was able to pick up the pieces and help resolve all the questions I had about homeowners insurance for the new property. I was on a tight timeline and she was able to get me set up really quickly, resolving a lot of stress. Traci did an incredible job and helped keep me as a State Farm customer when I was considering going elsewhere for my policy. Kudos!"
" Thank you so much for your kind words! It was my pleasure to assist you with your homeowners insurance and ensure everything was set up quickly to meet your timeline with as little stress as possible. We truly appreciate your loyalty to State Farm and I look forward to continuing to continuing to work with you! - Traci "
Ross Hinckley
January 6, 2026
"Valerie, Thanks for taking so much time answering my questions and concerns. Insurance is never fun; shopping, paying, dealing with claims, etc…but you made it a smooth transition."
"Thanks Ross! It was great working with you and look forward to helping you in the future! -Valerie"
Davis Braker
December 29, 2025
"Ally made adding the renters bundle easy and seamless. I was on and off the phone in 10 minutes."
"Hi Davis - Thank you so much! I'm happy to help and glad I exceeded expectations for you. Thank you! - Ally "
Deborah Umobit
December 24, 2025
"I'm happy to start my coverage with State farm. Traci was well-detailed, pleasant and had good customer service. Thank you very much."
"Thanks for your kind words! It was my pleasure to assist you with getting your insurance started with our State Farm office. I look forward to continuing to work with you! - Traci "
Darion Owens
December 23, 2025
"I have been working with Chelsea for close to a year. Months before joining, she would check in periodically and was never too pushy. Once I joined, it was really informative and she gave me a deeper understanding of my car insurance beyond the price."
Abigail Ulery
December 22, 2025
"Recently set up an account for my new car after moving to Madison with Traci! She was super helpful and provided thorough explanations to my questions. Would definitely recommend Dawn Goplins office and Traci Johnson to anyone!"
"Thanks for your kind words, Abby! It was my pleasure helping you get your auto insurance all set up here after your move! I look forward to continuing to work with you! - Traci"
Macy Lenke
December 19, 2025
"Max was very friendly and easy to work with! He was very insightful about wisconsin specific laws and how that impacts the insurance you need. Would recommend working with him to all new customers!"
"Thank you for this very kind review. We always aim to educate our customers and provide the best customer service possible! We are always here to help. - Max"
Kevin Kucaba
December 17, 2025
"Worked with agent Max Ellenbecker. Was super helpful and the process was super smooth! Highly recommend!!!"
"Thank you for your kind review, Kevin, we are always here to make it as smooth as possible! - Max"
Kay Talbot
December 15, 2025
"I trust State Farm with all of my insurance needs. Dawn Goplin and her staff do an incredible job and actually call me to update me with all changes in my multiple policies! I love their attention to detail and the opportunity to ask questions and clarify coverage!! Thanks!!"
"Thank you so much, Kay! We love working with amazing customers like yourself. You make our job easy! - Kirsten"
Francoise Remington
December 15, 2025
"Valerie was very helpful and did an excellent job"
"Thanks for the nice note Francoise! Looking forward to continue helping you in the future! - Val"
Brenda Harried
December 6, 2025
"We met Valerie Achenbach yesterday who was amazing. She cemented our decision to change to State Farm. She saved us dollars, she was friendly, answered every concern, and what's more she went out of her way to take the time to help us. We never felt like "just another person"."
"Thank you so much for the kind words! It was great getting to know you both and helping you find the right coverage. I'm so glad the experience felt personal and helpful!"
Maria А
December 3, 2025
"After 25 years with another insurance company, I finally made myself switch to State Farm. I am a new customer and have no experience yet with how State Farm handles claims (and I hope I never need to), but the policy terms deserve five stars, and the entire process was easy and pleasant thanks to Valerie. Thank you."
"Thank you for trusting us with your insurance needs! We are excited to have you with our office! - Val "
Daniel Brager
November 28, 2025
"I spoke with Ally today about updating my card on file and she answered a few other questions I had. She was extremely helpful and efficient. Great work Ally 😁"
"Well, thank you for your kind words. As always, I'm happy to help! - Ally "
Jadon Swan
November 26, 2025
"Been with them for over 3 years, my auto insurance rates were cheap as hell, I never gotten any accidents or had to use the insurance either. Worth noting. Great service"
"Thank you for the kind words, Jadon! We take pride in providing top notch service to our customers and are so happy to hear that you have been pleased with our office! - Traci"
Rose Ghrer
November 25, 2025
"Max Ellenbecker helped set up insurance on my new car and was very helpful! He answered all my questions and made sure I understood everything, highly recommend!! 😊"
"Thank you for your kind review! We are always here to help! - Max"
Kalynn Vosberg
November 21, 2025
"I switch auto and renters insurance. Val was quick to get me quotes and helped make the process seamless!"
"Thank you so much, Kalynn! I'm glad I could make the switch to your new auto and renters policies quick and seamless. I appreciate you trusting our office with your coverage!"
TB
November 21, 2025
"I have had coverage with this agency for several years. They are honest and customer-focused. They cut my premiums in half. Also they follow up on my coverage every so often to make sure my needs are still met. I am very grateful they told me about Umbrella coverage to cover gaps in other insurance. Update: 11/21/25 Dawn and her team continue to help and ensure I have great coverage. Daniel, especially has been a great help to me while transitioning to a different vehicle."
"Thank you so much for your kind words! We're thrilled to hear that our team has been providing you with great coverage and support. We'll be sure to pass along your thanks to everyone involved—they'll be happy to know they made your vehicle transition easier. Please don't hesitate to reach out if you need anything else!"
Sam Cailey
November 20, 2025
"Traci was so wonderful to work with when I needed to add on renter's insurance. She explained everything thoroughly and was very straightforward. I appreciate her hard work!"
"Thank you for your kind words, Sam! It was my pleasure to help you get your renter's insurance all set up! I'm always here to help! :) - Traci "
Connor Fitzpatrick
November 19, 2025
"Max Ellenbecker provided great care and service for my wife and I discussing our policies for home, auto, and personal. Very transparent and a pleasure to work with."
"Thank you for your kind and detailed review. We are always here to help and provide the utmost customer service for our customers. - Max"
Carla Bradbury
November 12, 2025
"New to Madison & they provided great service!!!"
"It was my pleasure to help you with getting your insurance set up in Madison! We're so happy to have you in our office and I look forward to continuing to help you with all your insurance needs! - Traci"
Arya Macvilay
November 10, 2025
"Max & Henry were great to work with... There were able to get me a policy with literally 10 times the coverage, half the deductible, for half the price of what Progressive was offering me. Quick, easy and friendly process, thank you all for the help."
"Thank you so much for your kind words! I'm thrilled to hear that Henry and I were able to find you a policy with significantly better coverage at a much lower price. Making the process quick, easy, and friendly is exactly what we aim for. We really appreciate your trust and are here anytime you need assistance! - Max"